How to record and release a song in Zimbabwe

Stage 1: Pre-Production

Song Preparation and Finalization

Ensure that the song lyrics and composition are finalized. Since we are working on a pretty tight budget, it's wiser to use a free-for-profit beat from YouTube. You can also risk it and use a random beat, but copyright claims are painful, especially when your song gains attention. This is your first big decision: steal a beat with the risk of a copyright claim, buy the beat for roughly $30, or use a free-for-profit beat.

Budget Planning

Determine the budget available for recording and releasing the song. You can find many different producers ranging from $10 to over $200, but the quality will vary. Now, it's time to make another big decision: find a balance between a cheap producer and quality production. Aim for reasonable quality, somewhere between $20 to $50, because most people won't notice the difference unless they also make music.

Demo Recording

• This part is simple. Record a basic demo of the song using a smartphone app like Voloco, Tune Me, or Bandlab.
• Review the demo to identify areas for improvement in arrangement and performance.
• Consider if additional musicians or backing vocalists are needed. This is where you can involve friends who can sing and try vocalizing with them.

Stage 2: Recording

Studio Selection

After researching local studios in your city known for budget-friendly rates, contact studios to inquire about their availability and rates. You can do this using Instagram or Facebook, etc., and book studio time.

Preparation for Recording Sessions

Rehearse the song thoroughly. You have to know your own lyrics.

Recording Basic Tracks

• Begin recording with the instrumental.
• Focus on capturing clean, well-performed takes.
• Record additional instruments and vocals as needed.
• Direct attention to capturing emotion and energy in vocal performances. It depends on the theme of your song, lyrics, and general vibe.

Stage 3: Post-Production

Editing, Mixing, and Mastering

This part is now left to the producer you chose. You can proceed to the next stage while waiting for them to send you the finished track.

Stage 4: Release Preparation

Artwork and Packaging

• You are an independent artist working on a tight budget in Zim, so yes, you also have to do this on your own.
• Design album/single artwork that reflects the song’s vibe and style using apps like Canva on your phone. You can browse Pinterest for ideas or photos that you can edit and pray you won't get a copyright claim.

Distribution Strategy

• Choose a digital distribution platform (e.g., DistroKid, TuneCore) for releasing the song on every platform like Spotify, Apple Music, etc. I use DistroKid, which is pretty helpful and costs around $40. It also collects all your revenue for you. You can click the link below for a discount offer on DistroKid for one year.
• Typically, you have to upload the song and artwork to the distribution platform as early as possible, at least a week before.

Promotional Plan

Plan a promotional strategy to build anticipation for the song’s release by posting snippets and videos on IG, TikTok, etc.

Stage 5: Release and Promotion

Release Day

Share release announcements on social media and provide links where people can easily click and find your music. DDPs like DistroKid usually provide you with one link where people can get your music on any platform they desire.

Engage with Audience

• Respond to feedback and engage with fans who share the song.
• Encourage sharing and streaming through contests or incentives.

Monitor and Evaluate

• Monitor streaming and download metrics on digital platforms.
• Evaluate the effectiveness of promotional efforts and adjust strategies as needed.
• By following these stages and steps, an artist in Zimbabwe can effectively record and release their song on a budget of less than $100 while maximizing reach and impact within the local music scene.

Best of luck as you pursue your musical dreams!